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Acupuncture The practice of practice

Self-Publishing for Acupuncturists • Oran Kivity & Sean Sumner • Qi147

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These days pretty much anyone can have their own media outlet. The gatekeepers who used to control access to the airwaves and printing presses are pretty much gone. If you have something to share, especially something that focuses on or services a niche market, then this is the best time to be alive. And here in the midst of Covid-19 this just might be the perfect momnet to work on that book you’ve been noodling on as a “some day” project.

Digital technology has been disrupting the various communications industries for a few decades now. The downside is anyone with a computer and some gumption can get their message out to the world, and that can make for some pretty lousy content. The upside is that anyone with a computer and some gumption can get their message out to the world, which means you can contribute the crowd you want to serve. But you’re going to have to learn to use the tools of digital publishing properly, and be responsible for the workflow and design. It’s not so much of a DIY, Do It Yourself project as much as it is a MIY, Manage It Yourself enterprise.

In this conversation with Oran Kivity, author of Moxa in Motion with the Ontake Method and Sean Sumner, a consultant on self-publishing, we explore the basics of the brave new world of digital on-demand publishing.

Listen in and find out why there has never been a better time to publish your own book.

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In This Conversation We Discuss:

  • Common challenges people run into with the publishing process
  • Staying motivated and on-track
  • Some things people don’t think about
  • Why it’s help to read your book out loud
  • Main steps, broad over view
  • What's a launch team
  • Launching to a niche market
  • The power of title and subtitle
  • Using your book as a gateway to other services and business
  • Oran’s biggest surprises
  • Top three things people should do when working on their book

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The best advice I can give to anyone that is thinking about writing and publishing a book is to start with a plan. Schedule time in your day just as you would for your job, then make it a priority not to miss that time. Map out your chapters just like you would if you were giving a speech on the topic and you wanted to create a slide show for it, then go back and fill out the chapters one by one. If you have a message you believe in, then it is your job to get that message out to other people and a book is the best way to share your message. 


Oran Kivity, L.Ac
I’m a British acupuncturist living and working in Malaysia. I graduated from a TCM college in the UK in 1987 but after about ten years I retrained in Japanese acupuncture methods, namely Manaka-Style Acupuncture and later, Toyohari. Dr Manaka’s work introduced me to ideas about meridian frequencies and studying with the blind acupuncture teachers of the Toyohari Association opened my eyes (and hands) to the information stream from channel palpation.

In 2009 I got introduced to a very simple moxibustion tool in Japan, a piece of bamboo stuffed with moxa, and this triggered a Eureka moment, integrating all my previous disparate learnings and setting me on the path to become that Ontake guy, balancing channels with meridian frequency moxibustion.

Japanese acupuncture is usually very light, meaning treatment is minimal and palpation is soft. I take this lightness literally. While it’s important to be present when people are in pain, it’s also important to be make sessions fun, where appropriate. This is also true of teaching. People should enjoy what they learn and enjoy what they teach. I’ve had thirty years of fun practising acupuncture. I’m looking forward to thirty more.

Sean Sumner, PT
I am a physical therapist and best-selling author who has been able to find a new career in helping other health professionals like myself get their message out to the world through self-publishing. I have been practicing as a physical therapist for over 15 years with most of that time as an orthopedic clinical specialist working as the lead therapist in one of the nation's top Spine Centers. I have been lucky enough to be featured in peer-reviewed journals and textbooks, as well as speak on stages for both authors and medical professionals and I am happy to be a resource and help anyone that I can with the knowledge that I have gained.

As a family man and father of two beautiful girls, I spend most of my off time now coaching their sports teams and trying to stay as involved as I can. This includes everything from volleyball, soccer, softball, and even downhill skiing where I recently became a certified USSA Alpine Ski Coach so that I could help coach them down the mountain on the ski team. 

 

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Links and Resources

Oran's book Moxa in Motion With the Ontake Method is an excellent example of what you can do with self-publishing and it's a terrific method to bring into your clinical work.

To learn more about the process that Sean used to get his book and that he uses to help others, vist selfpublishing.com for more information and some informative blog posts.

 

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Become a Qiologician and Help to Support the Show

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All Fruiting Body, No Grain Filler

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Categories
Qiologician Podcasts

Practice, Attitude and Success • Lamya Kamel

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Getting a practice started is hard. Part of the process is recognizing the strengths and skills we already have, and the other part is being open to allowing our experience to teach us.

In this Part Two conversation with Lamya Kamel we look at how our practices ask us to grow in challenging, yet essential ways. And that while we may not have confidence in the beginning, over time it can arise when we approach our work with integrity and passion.

 

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In This Conversation We Discuss:

  • Working with insecurity
  • Resonance shows up in all kinds of places
  • Maybe you don’t in the box
  • Learning from mistakes
  • Working through the first five years
  • Balancing optimism and realism
  • Being open to things you don’t see
  • Know your limits
  • Getting business help from SCORE
  • Working for others
  • Asking for help

 

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Lamya Kamel, DAOM, L.Ac
I'm your average Chinese Medicine nerd that wants to spend all of my free time reading and learning more about this phenomenal medicine I'm lucky to practice. Like many folks in this field my route here was circuitous. I majored in physical chemistry and quantum mechanics in undergrad, spent two years in medical school before having my first acupuncture treatment and finding my path.

From the day I graduated from my MTSOM program at Pacific College of Health and Sciences (formerly PCOM) I told myself I would never do any work that didn't move this medicine forward. My future wife Kate and I opened our practice within 3 weeks of graduating, and we never looked back. Soon after I started working at PCHS in Chicago I chose to get my post graduate DAOM to have the chance to reignite my passion in research. I am now faculty in the DACM program and chair of the Department of Professionalism for the Chicago campus.

A year after graduating I joined Aligned Modern Health to become the Director of Acupuncture. At the time we had two Chiropractic focused clinics but we've grown to 17 multidisciplinary pluralistic clinics. It's been a humbling experience to grow with the company and be able to offer full-time roles to acupuncturists all over the country. I'm proud to be a part of such an incredible team of innovative clinicians who practice this medicine with integrity and passion.

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Categories
The practice of practice

The Essence of Our Work: A Heartfelt Inquiry Into Knowing What You Have to Offer Online • Mary Beth Huwe • Qi138

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Somehow the idea of teaching acupressure leaves me completely cold. And as to helping people with their nutrition, well, most people I see don’t have much of an interest in that anyway. Add on to it, the fact that there are some things I know in theory, but from an embodied understanding I don’t have much to say.

So the question arises for me of “What in essence, and with integrity, can I share online?”

In this conversation with MB Huwe as we dig into that question. Listen in if you have questions about what can you from that genuine place in your bones bring to the online world.[/et_pb_text][et_pb_code disabled_on=”||on” admin_label=”Sponsor Code for advert” _builder_version=”4.2.2″ text_orientation=”center”]



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  • What is below the service you provide and the tools that you use?
  • The palpable difference between theory and experience
  • Before we can answer the question of what, we have to answer the question of essence
  • Discovering one’s essence is less a process of identifying and more a journey of revealing
  • Non-action is not inaction
  • Grandmas and pies
  • Looking at what you do from the perspective of an impartial observer
  • The importance of polarizing your offer
  • What are the things in our profession that bother you?
  • It’s not that there are things to do on the Internet that are wrong— but rather they might be wrong for you
  • When you are following the path of heart, few doors open, because only the right ones do
  • The opening and enlivening power of questions
  • Revisiting the influences in writing and art that have been pivotal for you in the past

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Mary Beth Huwe, L.Ac, Copywriting Wordsmith

​Part of what drew me to Chinese medicine – and what holds me here – is its endless emphasis on thoughtfulness and presence of mind. There is nothing dull or rote about acupuncture and herbal medicine; they are both at once timeless and spontaneous.

Understanding the universal ways of life – birth, growth, sickness, wellness, aging, death – and holding that knowledge while treating the individual person is a defining characteristic of practicing this medicine.

I love working with entrepreneurs, “makers,” artists, writers, performers, restaurant owners… in short, people whose work demands something particular of them. People whose personal unfolding happens to make a difference.[/et_pb_text][et_pb_text admin_label=”Links and Resources add link to FB page” _builder_version=”4.2.2″]


Links and Resources

Mary Beth Huwe is, among other things, a writer from (and in) the Appalachian mountains of Virginia. Her unique, strategic process helps business owners discover and clearly communicate the essence of their work in the world. To connect with Mary Beth visit marybethhuwe.com

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Leave a comment on Qiological's Facebook page.

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Become a Qiologician and Help to Support the Show

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Categories
Acupuncture Herbal Medicine The practice of practice

Conversations From the Pacific Symposium 2019 • Qi111

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This is a series of short conversations with some of the attendees of the Pacific Symposium. 

Listen in to the wide variety of perspective and practice as it relates to Acupuncture and East Asian Medicine

 

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Categories
The practice of practice

Business Creativity and the Entrepreneurial Perspective • John McGarvey • Qi094

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Business is one of those aspects of practice that many new practitioners approach with a not small amount of fear and loathing. Business is often viewed as something bothersome and takes away from focusing on our practice. But the truth is, just like there is a false dichotomy between mind and body, the idea that business is somehow separate from our practice not only is not helpful, but cuts us off from all kinds of creativity and learning.

In this conversation we use the entrepreneurial mindset to discover solutions and opportunities where previously you might have only seen obstacles and annoyance.

Listen in to this conversation and learn why learning to care for your business is not so different from learning to care for your patients.

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This Episode Sponsored By:



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In This Conversation We Discuss:

  • How John got into business
  • The difference of being the boss
  • Treating business as a privilege instead of as a requirement
  • Strategies for overcoming obstacles, daily routine and suggestions for entrepreneurs
  • Complaining does not help
  • The 80.20 rule
  • Key performance indicators for acupuncturists
  • S.M.A.R.T
  • Ways of getting your message out to the world
  • Using your strengths to extend your business
  • Building relationships with patients
  • Closing thoughts

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In marketing, focus is everything.
Marketing is about deciding what you’re going to do, while recognizing that which you’re not going to do!
It’s possible to have fun doing serious things.


I’m John G. McGarvey, a co-founder of DAO Labs, an herbal medicine and lifestyle company that is changing the way western consumers approach health, by embracing the 2,500 year-old formulas and practices of Chinese medicine in sustainable, easy-to-understand formats. While I started my professional career on Wall Street, I made a significant pivot and worked at an international NGO in Lhasa, Tibet. Following that experience, I shifted to the natural products industry, first with a frozen food platform and now, by focussing exclusively on Chinese herbal medicine. I’m typically a high stress-type-A personality, so I’ve embraced Chinese medicine to help with everything from improving my sleep quality, to reducing anxiety, to radically improving my digestion. I attended Northwestern University and have an M.B.A. from the Kellogg School of Management. I live in Minneapolis, Minnesota, the hot bed of Chinese herbal medicine, with my wife and two kids.

 

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It's not a micro-system, it's the macro-system

Student scholarships available

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Links and Resources

Visit John's herb company at mydaolabs.com

Looking for some business reading? Here's John's book on Trade and Promotion

 

Join the discussion!
Leave a comment on the Qiological forums.

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